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M is for Magic and Marvelous Material and More

There is magic everywhere. In words, in music, in places, and in people too. We just need to look to find it.

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Magical Marketing Morphemes

In marketing, like everywhere else, certain words have a magical effect on the end users – the consumers (or us). They capture our attention, create desire, and drive us to action.

Here are some “magic morphemes (aka words)” commonly used in marketing.


Everyone loves getting something for nothing! “Buy One, Get One Free” always attracts attention. How often have you got something you didn’t need simply because of this? I know I have fallen into this trap many a time!


We are drawn to novelty and innovation. Using “New and Improved” or “Introducing” creates a sense of excitement and encourages us to check out stuff.

Limited Time

Creating a sense of urgency with phrases like “Limited Time Offer” or “Act Now” can motivates us consumers to make a purchase quickly before we miss out on that special deal. For us, this is especially true at Costco, even without that phrase shouting at us!


We all like to feel special. Phrases like “Exclusive Access” or “Limited Edition” makes us feel like part of an elite group, and buy stuff…


Phrases like “Satisfaction Guaranteed” or “Money-Back Guarantee” gives us assurances that we can go ahead and buy something even if we are going in blind.


We all love to save money. So when we see phrases like “Save Big” or “Save Now,” it is obvious that we most likely will spend!!


In today’s world, knowing a product is safe is important, and so when we see words like “Clinically Proven” or “Scientifically Tested,” it lends credibility to a product’s claims. And gives me a reason to go buy it.


The default sorting order in most online stores is usually by the “best-selling” or “top-rated” ratings. This definitely influences our perceptions and impacts our shopping decisions.


Urgency is a powerful motivator. “Shop Now” or “Act Now” makes us want to get immediate action, prompting us to make a decision without procrastinating, though we might do that everywhere else.


While these might seem spammy, all the personalized ads do seem to make us feel like someone cared (though we know better). And that feeling lasts long enough for the click of the buy/order button!

Marvelous Masterpieces with Magic!

As with other letters, the books here are poetry books/novels in verse that were all Cybils awards finalists in their year of publication.

Mary’s Monster

Mary’s Monster: Love, Madness, and How Mary Shelley Created Frankenstein by Lita Judge (Teen & Young Adult Literary Biographies)

Description: Pairing free verse with over three hundred pages of black-and-white watercolor illustrations, Mary’s Monster is a unique and stunning biography of Mary Shelley, the pregnant teenage runaway who became one of the greatest authors of all time.

My Musings: Magically lyrical and mysterious sprinkled with some madness too. Plus the artwork!

Me (Moth)

Me (Moth) by Amber McBride (Author) 

Description: This debut YA novel-in-verse is about a teen girl who is grieving the deaths of her family, and a teen boy who crosses her path.

My Musings: My…my.. my… a Must-read!

My Head has a Bellyache

My Head Has a Bellyache: And More Nonsense for Mischievous Kids and Immature Grown-Ups by Chris Harris with illustrations by Andrea Tsurumi (Children’s Poetry | 6 years and up)

Description: This hilarious follow-up to the New York Times bestselling poetry book I’m Just No Good at Rhyming is full of surprising twists of wit and wordplay that will have readers rolling on the floor laughing!

My Musings: Mischievous, as it says, and merry and mirthful too!

Magic in Melodies and Monikers and Monograms

Monogram Magic

The day 15 prompt for NaPoWriMo: Write a poem inspired by the wide, wonderful, and sometimes wacky world of postage stamps. While the dVerse Quadrille prompt for the day was to pen a poem of exactly 44 words (not counting the title), including some form of the word Friday.

While I did not use the links provided in the NaPoWriMo prompt, I did use the world of stamps for inspiration and also the Quadrille prompt of Friday.

Friendships Sealed in Blue
It was a Friday, I think
When I received an aerogramme
With familiar handwriting in blue ink
I faintly recalled an imprinted stamp.
Had I saved it? I wondered
This letter from a friend made at camp.
Yes, I had! In my memory-box – treasured!
~ Vidya Tiru @ LadyInReadWrites

The M Monikers

M is for Mahika which translates to dewdrops. M is also for Maahir which means expert.

Magic in Melodies

My mind is a muddle now, in a maze of music and melodies and more. Too many mmmmmelodies, so I first settled on one starting word and then selected a few Bollywood songs across the ages from that starting word.

Mere Jeevan Saathi from Ek Duje ke Liye. This song has a catchy tune and really cool lyrics (kind of a cento poetic form since each line is actually a title of a Bollywood movie!)

Mere Jeevan Kora Kaagaz from Kora Kaagas. Magical meaningful lyrics and mellow melody.

Mera Joota Hai Japani from Shree 420. A popular upbeat sweet patriotic song..

Mere Piya Gaye Rangoon from Patanga. There is something so merry about this song. I always feel like smiling when I listen to it/watch it.

And Now, the End of This Magic Filled Post

Dear reader, do let me know if you have read any of the books listed today? Which book would you pick first? Will you attempt a poem today? Do share any book recommendations, poetry you loved or wrote, and of course, all and any thoughts on this post.

I am linking up to A-ZBlogchatterUBCNaPoWriMo

And you can find all my A-Z posts (this year and previous years’ as well) here:

A to Z Challenge Posts

8 thoughts on “M is for Magic and Marvelous Material and More

  1. The buy one, get one free is something I have been thinking about all the time! Especially when grocery shopping. I don’t want to pass up the free food, but then I never end of eating it. It just leads me to waste more.

  2. These were some interesting looking book titles, a few I think I’ll share with my kids for my grandchildren! Also, I really enjoy your alliteration. There’s just something internally pleasing the repetition.

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